New Booking Channels
With the skyrocketing grown of the vacation rental industry, particularly in the Hudson Valley region, we thought it was time to expand our visibility across some new platforms. Expanding our reach to other OTA’s (online booking agents) help with what is referred to as the “billboard effect”. This means that we can leverage the reach and marketing dollars (VRBO spent over $1 billion in marketing last year) to earn new guests. From there, it’s our job to brand everything within our guest’s experience and educate those guests about the benefits of booking direct the next time they visit the area....