With the skyrocketing grown of the vacation rental industry, particularly in the Hudson Valley region, we thought it was time to expand our visibility across some new platforms. Expanding our reach to other OTA’s (online booking agents) help with what is referred to as the “billboard effect”. This means that we can leverage the reach and marketing dollars (VRBO spent over $1 billion in marketing last year) to earn new guests. From there, it’s our job to brand everything within our guest’s experience and educate those guests about the benefits of booking direct the next time they visit the...

While every industry is different, one thing is common amongst all – email addresses are an increasingly valuable commodity. In Vacation Rental Management, growing a companies’ email list is an important element in elevating brand awareness and building loyalty with customers. Not only do emails help facilitate communication regarding trip details, but they also allow us to re-target to our pre-existing guests with deals, promotions and the latest happenings in the Hudson Valley. The problem we face, is that for most OTA sites like AirBnb, we only receive the ability to share links, emails...